Hot Data

Hot Data / Hot Leads / Hotkey / Hot Transfer

UK / US / AU
Online / Offline Freshly Generated Hot Leads

Privacy Policy

Who are we?

New Lead Media (Company No: 12105305). Registered in England and Wales. Registered Office: 11 Cliffe Park Way Bruntcliffe Road, Morley, Leeds, W Yorkshire, United Kingdom, LS27 0RY.

New Lead Media also trade under the names of “We Care”, “HOT DATA”, “PREMIUM LEADS”, “One Survey”, “Smart Savings”, “Your Perks”, ”WIN NOW”, ”Collect Today”, ”Magic Way”, ”4 You”, ”Review Today”.

HOT DATA is a data controller. We run marketing surveys on behalf of some leading UK/US/AU brands to help them target their products and services better. We conduct marketing surveys online / on smartphone applications and by telephone. HOT DATA provide such organizations with the key information they need in order to better target their products and services. HOT DATA, is committed to maintaining the privacy and security of personal information. This Privacy Policy Statement contains information about our policy regarding the collection and use of data through market research surveys.

UK Data Protection Law

Throughout this Privacy Notice we will talk about UK Data Protection Law, this predominantly means the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 as well as the EU GDPR regulations that has come into the effect from 25th May 2018.

What do we use your data for?

All of the data we collect from you is for marketing purposes. This means we share your details with reputable companies who may want to contact you by email, post, SMS or telephone to offer you goods and services that may be of benefit to you. You can ask us to stop sharing your details at any time now or in the future. Our brand HOT DATA may also contact you by email, SMS or telephone to ask you questions for marketing purposes. These questions will be on behalf of companies who we will name at the time of the call and who will only contact you if you consent. Again, you can ask us to stop contacting you now at any time in the future. Be assured that any such parties will only be allowed to use your data in accordance with The General Data Protection Regulation (GDPR 2018) and other applicable law relating to privacy. If you don’t want to share your details, you can ask us to stop at any time now or in the future.

What types of personal data do we collect and share?

The information we collect includes your name and contact information that you volunteer such as your telephone number, email address, mobile number and postal address. We may also ask you for your date of birth and during the course of our surveys details about your preferences likes and dislikes. We may monitor or record your Calls, emails, SMS or other communications but we will do so in accordance with data protection legislation and other applicable law. Monitoring or Recording will always be for business purposes, such as for quality control and training (e.g. where you call our compliance or customer service department), to prevent unauthorized use of our telecommunication systems and sites, to ensure effective systems operation, to meet any legal obligation and/or to prevent or detect crime. We will periodically review your personal information to ensure that we do not keep it for longer than is permitted by law.

Where is your personal information held?

The Personal information we collect is stored securely in our in house secured servers and in some instances on cloud servers. We use different network security technologies to help protect the information from any unauthorized access, use, or disclosure. The information will be accessible by only a limited people who have been authorized to do so inside our organization, and also, we have established procedures to cope with the events that happen and those are beyond our control.

How do we collect your personal information?

We collect Personal Information about you in several ways including the following: When you enter one of our competitions or prize draws; When you complete one of our lifestyle questionnaires or surveys; When you complete our unsubscribe form; When we purchase or license your information from other suppliers; When you are entering Personal Information onto our website it is not until you click the submit button that Your Personal Information is transferred to us. Unfortunately, the internet is not a 100% secure medium and we cannot guarantee or accept any liability for any loss or damages in relation to information that you submit that is lost in transit. We also purchase and/or license Personal Information from other third parties. We call these third parties Data Contributors. Your Personal Information may be collected by Data Contributors if you have submitted information to a website, (for example when entering a prize draw), completed a telephone survey or lifestyle questionnaire or when buying goods and services from third parties. Regardless of the way your personal information is collected our data contributors warrant to us that you have consented to your personal information being passed to us and that the consent is current. We call this permission Opt-In (Legitimate Consumer Interest). You have the right under UK Data Protection Law to Opt-Out of receiving marketing communication at any time and more information is shown about this in privacy notice.

Legitimate Interest

Data may be processed in pursuance of legitimate interests. This includes using your data for postal and telephone marketing for ourselves or others but in either case, communications will be in relation to products or services which we believe may be of interest to you based upon information which you have provided us. It also includes processing your data for ID protection and tracing purposes such as Credit Reference and Fraud Prevention. This is in relation to appropriate agencies which we have listed below which could help protect your identity and prevent fraud. As with all of your data you can also object to us processing your data in this way.

Who may we share your data with?

Marketing Service Providers are companies who collect data from Data Controllers, such as ourselves, and help their clients tailor products and services which best suit your needs. They may also use your data for fraud prevention. The Marketing Services Providers we work with are strictly limited to only those organizations who we have completed checks on and who will process your data in strict compliance with all laws, regulations and guidance with regard to Data Protection. We will share your data under strict license terms with the Marketing Services Providers, who like us, will use it to create products and services to help organisations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels.

This may mean that you receive advertising from organisations within the industry sectors listed below, that is more relevant to you via direct mail or when you visit a website, mobile app or watch TV. The Marketing Services Providers will not however advertise their own products or services to you.

Recipients within specific industry sectors listed below:

Sectors Description and examples
  • Online Retail
  • General Stores
  • Automotive (including dealerships and accessories)
  • Property
  • Home Furnishings
  • Home Improvement (DM Designs, Windows Quoters)
  • Fashion and Clothing
  • FMCG and Pharmaceutical
  • IT and Home Computing
  • Tele Communication (Broadband, Mobile Phone)
  • Utilities
  • Pension Review
  • Loans, Credit Cards and Mortgages
  • Secured and Unsecured Loans
  • Investments and Savings
  • Car
  • Travel
  • Pet
  • Personal (Life Insurance, PMI, Home Insurance Renewal)
  • Other Insurances (Sky,Washing Machine, Refrigerator)
  • TV
  • Holidays
  • Hotel
  • Airlines
  • Travel Booking
  • Time-Share
  • Health
  • Call Centre
  • Charities
  • Fitness
  • Funeral Plans
  • Media & Publishing Companies
  • Leisure
  • Gaming / Gambling
  • Legal Services
  • Educational Institutions
  • Government
  • Market Research
Claims Management
  • Personal Injury Claims
  • Financial Products/ Services Claims
  • Credit / Bank Card Charges
  • Unenforceable Consumer Credit Agreements
  • Mis-sold PBA
  • Mis-sold Mortgages
  • Mis-sold Investments
  • SERPS / Mis-sold Pensions
Current Sponsor's List
  • Domestic Repairs
  • Give me Quote

Other Agencies

We collect your data and will share it with third parties. These organizations will have a relationship with you or it may use where they have a lawful reason, which may include these organization’s own legitimate interest. Use includes tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and Detection, anti-fraud processes, asset recovery and asset reunification. You have the right to object to this processing at any time by contacting us at where permitted by data protection and privacy law, we may disclose information about you (including electronic such as IP addresses) and/or access your information:

  1. If required or permitted to do so by law
  2. If required to do so by any court, the Ministry of Justice, the Competition and Markets Authority
  3. or any other applicable regulatory, compliance, Governmental or law enforcement agency.
  4. If necessary in connection with legal proceedings or potential legal proceedings, and/or
  5. In connection with the sale or potential sale of all or part of our business.

If we reasonably believe false or inaccurate information has been provided and fraud is suspected, details may be passed to fraud prevention agencies to prevent fraud and money laundering.

What is Profiling?

We use some of the information you provide to identify lookalikes so our clients can target you with offers of goods and services tailored to you. Marketing Services Providers we share your data with may also use profiling to target you for marketing purposes. Once again you can ask us to stop using your data in this way at any time.

Do we transfer your data to other countries?

We work with suppliers such as our call centres in UK, US, Brazil, India, Philippines and South Africa who may call you on our behalf to conduct our surveys under the name of HOT DATA. These call centres act as our processors under strict instructions from ourselves. We monitor the calls they make to ensure quality is controlled and we regularly inspect their premises and check that security and data protection standards are of the highest quality.

How long will we keep your data for?

We will only keep your personal details for as long as is necessary or as long as you want. The law does not put a time limit on the amount of time we should hold your personal details for but as long as you are happy to hear from us we will continue to contact you. As we explain in the section marked what are my rights? You can withdraw your consent to us at any time. If you require further information on our data retention policies, please email:

Where We Store Your Personal Data?

The data that we collect from you is stored at a secure destination in the India and on Cloud and is processed by our staff or staff working for one of our partner suppliers. By submitting your personal data, you agree to the storing, processing and transfer of the data in accordance with this privacy policy. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

What are your rights?

We respect your rights to your personal data. You can see about these rights at:

If you wish to exercise any of the rights set out above, please email us at

Access Your Data

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues

Cookies Policy

When visiting any of our website, some information may be collected automatically using cookies. Cookies are small text files that are placed on your computer or device by websites that you visit. They are widely used to allow sites to do things like provide personalized content and remember specific log-in details and settings. Cookies are used to make websites work, or work more efficiently, as well as to provide information to the owners of the site and so they can analyse how the website is being used. Cookies can be temporary or permanent. Most cookies are deleted as soon as you close your browser or mobile application – these are known as session cookies. Others, known as persistent cookies, are stored on your computer or device either until you delete them, or they expire.

How you can obtain data we hold about you?

You have the right to know what information we hold on our system about you at any given time. To obtain details of the information we hold as it relates specifically to you, you may contact HOT DATA at When contacting us to ascertain the information we hold about you, it would be helpful if you could provide us with details of your full name, address and contact details.

Contact Us

If you have any questions or comments about this Privacy Policy, wish to exercise your information rights in connection with the personal data you have shared with us or wish to complain, please contact us at

Last Updated: 02 January 2022

Contact Us

We want to hear from you. We promise to respond too, because there is nothing worse than sending a note like this to a company and not hearing back. Your questions, comments, feedback are all welcome.